Non-Obvious Megatrends
The tenth and final book in the Non-Obvious Trends series. Instead of fifteen new trends for a single year, Rohit distilled ten years of curation into ten megatrends, alongside the complete Haystack Method for spotting what everyone else misses.
Every year from 2011 to 2020, Rohit published fifteen new trends. The tenth edition broke that pattern on purpose. Rather than adding fifteen more, it looked back across a decade of curation and asked a harder question: which of these ideas were still true, and getting truer?
The answer was ten megatrends, each one assembled from signals that had surfaced repeatedly across multiple editions under different names. Revivalism, for instance, appeared in three separate reports before it earned megatrend status.
The book also published the complete Haystack Method, the process behind every edition, so readers could run the curation themselves rather than wait for next year’s book. It was the finale, and it ended the series exactly as planned.
“This is one of those rare books that deliver insights that are useful and help illuminate where business is going. It’s a great read.”Charles Duhigg, Best-selling author of The Power of Habit
What Readers Said
Non-Obvious is a sharp, articulate, and immediately useful book about one of my favorite topics: the future. With actionable advice and entertaining stories, Rohit offers an essential guidebook to using the power of curation to understand and prepare for the future of business.
Daniel H. PinkBest-selling author of To Sell Is Human and WhenThere are very few books I read hoping that no one else around me will. They’re the books that are so insightful, so thought provoking, and so illuminating that they provide a powerful competitive advantage. Non-Obvious is one of those. Pass on it at your own peril.
Shiv SinghFormer senior vice president, global brand, VISA; digital head, PepsiCo; co-author of SavvyThe best books approach their topic with a spirit of generosity. Rohit’s new book offers insight into the business and cultural trends that matter, why they do, and what actions they might inspire. But more than that, it generously teaches how to develop your own process for evaluating the trends that matter and those that don’t. Also, it’s well-written, which makes it a joy and not a chore to read!
Ann HandleyChief content officer, MarketingProfsLots of books tell you to “think different,” but Non-Obvious is one of the few books that actually teaches you how to do it. Whether you are trying to persuade clients, motivate a team, or just impress a demanding boss, Non-Obvious can help you succeed. I’ve already purchased copies for my entire team.
John GerzemaBest-selling author of The Athena DoctrineIt doesn’t take a crystal ball to predict that digital is the future. Rather than telling you what you already know, Rohit sets his sights on something much more important: helping you adopt a more curious and observant mindset to understand the world around you. If you believe in a lifetime of learning, read this book!
Jonathan BecherPresident, San Jose Sharks; former chief marketing officer, SAPThe insights in Rohit’s Non-Obvious are an invaluable guide to understanding our customer’s customer. His predictions are useful and highly anticipated within our group across the globe every year. As a B2B marketer and leader, this is one of my rare must-read recommendations for my entire team.
Naveen RajdevFormer chief marketing officer, WiproShatter your magic crystal ball and toss out the tea leaves. In this book, Rohit shows us how and where to find the future trends that will shape your business, your brand, and even your own decision-making.
Rohit provides a gold mine of ideas and trends that will shape the future of marketing and product development. Read this book to get in front of the herd.
Guy KawasakiChief evangelist, Canva; author of The Art of the Start 2.0Award-Winning Research
Non-Obvious Megatrends won gold at the Stevie Awards for Best Business Book of the Year, took the Axiom Gold Medal for Business Theory and earned the Eric Hoffer Montaigne Medal.
Inside The Book
Every megatrend has its own page: what it means, the signals it was built from, and how it has held up since publication.
Want These Ideas Live?
Bring the ten megatrends to your team with a customized keynote presentation or workshop session with Rohit Bhargava. Non-Obvious Thinkers win the future. Let’s explore how we can help you do this for yourself.
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