Data Abundance

Tracking tools offer individualized data to monitor and measure all areas of your life.

Wearables offer new ways to collect data, yet their usefulness remains limited to superficial analysis that fails to offer actionable insights.

Data breaches lead to a new global paranoia about what governments and brands know about us and how they might use this information in illicit ways.

As consumers increasingly collect their own information, brand-owned “big data” become less valuable than immediately actionable “small data” owned by consumers themselves.

An overload of personal, open, and corporate data leads organizations to go beyond algorithms and look to artificial intelligence, curation, and startups to make the data meaningful.

As we create more methods for quantifying the world around us, data gets manipulated, contaminated and sabotaged, making it harder to separate true insights from useless noise.