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Publications

Books, Guides And
Presentations
To Help You Be A
Non-Obvious Thinker

From the #1 WSJ bestselling Non-Obvious Trend Series to a collection of guides written by pioneering industry professionals, every publication is built to give you a sharper way of seeing what is coming next.

Wall Street Journal Bestseller USA Today Bestseller

Over A Decade Of Insights

The Non-Obvious
Trend Series.

A ten-year project: one annual trend report every year from 2011 to 2020, ending with the Wall Street Journal bestselling Non-Obvious Megatrends. All ten editions were researched and written by Rohit, and all are available in the Trends section, most as free downloads.

Non-Obvious 2011 cover Non-Obvious 2012 cover Non-Obvious 2013 cover Non-Obvious 2014 cover Non-Obvious 2015 cover Non-Obvious 2016 cover Non-Obvious 2017 cover Non-Obvious 2018 cover Non-Obvious 2019 cover Non-Obvious 2020 cover

The annual reports ended on schedule, but the trend work never stopped. It continues in The Future Normal, co-authored with futurist Henry Coutinho-Mason, and this October in Future Words.

Explore The Trend Series →

Written By Pioneering Industry Professionals

The Non-Obvious Guides.
Smart advice
for smart people.

The other guide series treat you like a dummy or an idiot. The Non-Obvious Guides do the opposite. Written by a variety of expert authors, each guide delivers what a great mentor would tell you over coffee: just the useful parts, in about an hour.

Browse All Guides →
The Non-Obvious Guide to Marketing and Branding
The Non-Obvious Guide to Using AI For Marketing Using AI For Marketing The Non-Obvious Guide to Marketing & Branding Marketing & Branding The Non-Obvious Guide to Emotional Intelligence Emotional Intelligence The Non-Obvious Guide to Being More Creative Being More Creative The Non-Obvious Guide to Employee Engagement Employee Engagement The Non-Obvious Guide to Event Planning Event Planning The Non-Obvious Guide to Magical Meetings Magical Meetings The Non-Obvious Guide to Working Remotely Working Remotely The Non-Obvious Guide to Better Presentations Better Presentations The Non-Obvious Guide to Drawing Your Future Drawing Your Future

Also By Rohit

Beyond the trends.

Non-Obvious Thinking book cover

“Breakthrough!” · Tony Robbins

The Future Normal book cover

A handbook for visionaries · Fast Company

Beyond Diversity book cover

“Essential.” · Daniel H. Pink

Future Words book cover

A glossary of the future · Coming This October

Calling All Experts

Want to write a
Non-Obvious Guide?

The Guides are written by a growing roster of expert authors, and we are always looking for the next one. If you have deep expertise in your field and a knack for giving practical advice, we want to hear your idea.

Pitch Your Guide →

Coming This October!

Future Words

A Non-Obvious Glossary of Terms That Don’t Exist (But Soon Will)

From Rohit Bhargava and futurist Henry Coutinho-Mason: a book for word lovers, trend spotters, and anyone who has ever wished for a word that didn’t quite exist.

Pre-Order Now →
Future Words book cover

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