The Future Normal
Rohit Bhargava and renowned British futurist Henry Coutinho-Mason on the thirty trends shaping how we will live, work and thrive over the next decade. Researched through rare access to innovation labs and testing facilities across the globe.
First released in 2023, with an updated second edition published in paperback in 2025. The book features thirty trends shaping the future of humanity, each one anchored in something already happening somewhere in the world right now.
Rather than predicting from a distance, Rohit and Henry went to see the work: the labs, the pilot projects and the founders building the things the rest of us have not encountered yet. Each trend is told through the people making it real.
Rohit and Henry now speak at events across the globe and lead workshops for corporations in more than a dozen industries on how to anticipate and imagine the future.
“A handbook for visionaries.”Fast Company
What Readers Said
The Future Normal will simultaneously open your eyes and expand your mind. It will help you see the future first – while awakening you to the possibilities that future holds. This essential book will inspire you to push beyond asking “What’s next?” and begin asking, “What if?”
Daniel H. Pink#1 New York Times bestselling author of Drive, When and The Power of Regret
A non-bullshit, compelling and idea-packed navigation tool for anyone who feels overwhelmed by our world’s exponential pace of change. The Future Normal cuts through the noise to define the decade’s breakthrough technological and cultural trends.
David RowanFounding editor-in-chief, WIRED UK, author of Non-Bullshit Innovation
Who doesn’t want to have a crystal ball to see the future? Bhargava and Coutinho-Mason argue that we don’t have to. We simply must look around us today to spot tomorrow’s opportunities. Immensely helpful and insightful.
Martin LindstromAuthor of Buyology and The Ministry Of Common Sense
In The Future Normal, Bhargava and Coutinho-Mason expertly dig deep into our social behaviors and needs to understand which ideas and trends will take off and become “normal” in the future. A fun and insightful read.
Francesca GinoAuthor of Rebel Talent
Thought provoking and clear-sighted, The Future Normal will help any leader prepare for the decade to come.
Beth ComstockAuthor of Imagine It Forward, former Vice Chair, GE
While we can’t predict the future, Henry and Rohit look at the signals that do contain it. Essential reading for anyone wondering about what’s next.
Ben PageChief Executive Officer, Ipsos
At the beginning of each chapter, The Future Normal asks the most powerful question there is: what if? Nothing is more crucial to us and the future of our society.
Scott OmelianukFormer editor-in-chief, Inc. Magazine
The Future Normal is a collection of thought-provoking concepts and scenarios packaged in a digestible framework.
Anneliese OlsonFormer Senior Vice President, Hewlett Packard
The Authors
Two futurists who spend most of the year on stages and in workshops, and who wrote this book by going to look at the future in person.
Inside The Book
Every trend in The Future Normal has its own page: what it is, who is already building it, and why it matters over the next ten years.
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