First Coined In 2020 · Megatrend

Protective Tech

As we increasingly rely on predictive technology that keeps us and our world safe and makes life more convenient, we must contend with the privacy trade-offs required to make it work.

One of the ten megatrends from Non-Obvious Megatrends, the #1 Wall Street Journal bestselling finale of the trend series, distilled from a decade of research.

Non-Obvious Megatrends, where the Protective Tech megatrend was first coined

First published in Non-Obvious Megatrends (2020) →

The Evolution · 4 past trends led to this megatrend

How Protective Tech Evolved

2015 + 2018 Predictive Protection

Brands are increasingly creating smarter products that monitor our safety and health, alerting us when we need to take action.

2016 Automated Adulthood

As it is taking longer to emerge into full adulthood, innovative services are helping us automate common adult tasks.

2017 Invisible Technology

Technology becomes better at anticipating and predicting what we need while simultaneously blending more seamlessly and unnoticeably into our lives and the world around us.

2017 + 2019 Robot Renaissance

Advances in robotics, including human-like interfaces, are leading us to raise questions about how we relate to that technology.

→ Became The 2020 Megatrend Protective Tech

As we increasingly rely on predictive technology that keeps us and our world safe and makes life more convenient, we must contend with the privacy trade-offs required to make it work.

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One of the 10 megatrends.

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