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First Coined In 2015 Predictive Protection trend icon

Predictive Protection

(Originally curated 2015) Organizations create smarter connected products, services, and features that can protect our safety, health, and environment by anticipating our actions or needs.

This trend was curated in the 2015 and 2018 editions of the Non-Obvious Trend Report.

Download The Full 2015 Report Free ↓ Read A Book Excerpt
The 2015 Non-Obvious Trend Report, where Predictive Protection was first coined

First published in the 2015 Non-Obvious Trend Report →

Trend Longevity Rating

A Graded A in 2026 ·
an exceptional prediction that grew more true over time

How this trend held up

This trend was a precursor to our megatrend of Protective Tech. It returned to the report a second time after initially appearing in the 2015 edition.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

Where It Led

This trend evolved into a megatrend.

In 2020, Predictive Protection was identified as one of the past trends that evolved into the megatrend Protective Tech: As we increasingly rely on predictive technology that keeps us and our world safe and makes life more convenient, we must contend with the privacy trade-offs required to make it work.

Explore The Protective Tech Megatrend →

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