Overwhelmed by technology and a sense that life is now too complex and shallow, people seek out simpler experiences that offer a sense of nostalgia and remind them of a more trustworthy time.
One of the ten megatrends from Non-Obvious Megatrends, the #1 Wall Street Journal bestselling finale of the trend series, distilled from a decade of research.
The Evolution · 7 past trends led to this megatrend
As a result of the digital revolution, people place more value on physical objects in print.
Consumers selectively skip upgraded versions and opt for simpler, cheaper, and sometimes more functional versions instead.
Technology is offering new ways to preserve history, changing the way we learn from, experience, and remember the past in the process.
As technology, media clutter, and an overload of gadgets make life increasingly stressful, people are seeking moments of reflection and pause.
Overwhelmed by digital and tired of sitting behind a screen, consumers are seeking products and experiences that they can touch and feel.
As tech-enabled products become overbearing, consumers opt to downgrade to simpler, cheaper, or more functional versions instead.
Often unsure of whom to trust, today’s consumers are connecting with brands that have a rich legacy in cultural history, or those for which they have a strong sense of nostalgia.
Overwhelmed by technology and a sense that life is now too complex and shallow, people seek out simpler experiences that offer a sense of nostalgia and remind them of a more trustworthy time.
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