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First Coined In 2013 Precious Print trend icon

Precious Print

(Originally curated 2013) Thanks to the digital revolution, people are developing a more meaningful and emotional relationship with physical objects and printed material.

This trend was curated in the 2013 and 2017 editions of the Non-Obvious Trend Report.

Download The Full 2013 Report Free ↓ Read A Book Excerpt
The 2013 Non-Obvious Trend Report, where Precious Print was first coined

First published in the 2013 Non-Obvious Trend Report →

Trend Longevity Rating

A Graded A in 2026 ·
an exceptional prediction that grew more true over time

How this trend held up

The fact that we place even more value on the things that are printed because they are more valuable and rarer has continued, leading us to integrate this trend into the 2018 trend of Touchworthy.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

Where It Led

This trend evolved into a megatrend.

In 2020, Precious Print was identified as one of the past trends that evolved into the megatrend Revivalism: Overwhelmed by technology and a sense that life is now too complex and shallow, people seek out simpler experiences that offer a sense of nostalgia and remind them of a more trustworthy time.

Explore The Revivalism Megatrend →

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