Deliberate Downgrading

Trend Longevity Rating

How this trend held up

This trend, slightly revised from the original Deliberate vs Strategic Downgrading, continues to be widely cited as consumers skip excessively upgraded options and choose the option they prefer.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

Where It Led

This trend evolved into a megatrend.

In 2020, Deliberate Downgrading was identified as one of the past trends that evolved into the megatrend Revivalism: Overwhelmed by technology and a sense that life is now too complex and shallow, people seek out simpler experiences that offer a sense of nostalgia and remind them of a more trustworthy time.