Insourced Incubation

Trend Longevity Rating

How this trend held up

While this activity remained popular for few years, limited results and an outsized focus on the theater of innovation led to a slowdown, a point we noted in 2019 trend Innovation Envy.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

Where It Led

This trend evolved into a megatrend.

In 2020, Insourced Incubation was identified as one of the past trends that evolved into the megatrend Flux Commerce: As the lines between industries erode, how we sell and buy anything changes constantly, leading to a continual disruption of business models, distribution channels, consumer expectations and even innovation itself.