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First Coined In 2015 Disruptive Distribution trend icon

Disruptive Distribution

(Originally curated 2015) Traditional models of distribution get reinvented as businesses of all sizes seek more efficiency, build direct connections with consumers, and rethink their own business models.

This trend was curated in the 2015 and 2018 editions of the Non-Obvious Trend Report.

Download The Full 2015 Report Free ↓ Read A Book Excerpt
The 2015 Non-Obvious Trend Report, where Disruptive Distribution was first coined

First published in the 2015 Non-Obvious Trend Report →

Trend Longevity Rating

A Graded A in 2026 ·
an exceptional prediction that grew more true over time

How this trend held up

This trend has exploded in recent years and is likely to impact even more industries since we first predicted it in 2015. It was also a driver for the megatrend of Flux Commerce.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

Where It Led

This trend evolved into a megatrend.

In 2020, Disruptive Distribution was identified as one of the past trends that evolved into the megatrend Flux Commerce: As the lines between industries erode, how we sell and buy anything changes constantly, leading to a continual disruption of business models, distribution channels, consumer expectations and even innovation itself.

Explore The Flux Commerce Megatrend →

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