First Coined In 2012 Tagging Reality trend icon

Tagging Reality

Better-quality mobile cameras allow developers to create tools that can tag any object in reality to unlock interactive content.

The 2012 Non-Obvious Trend Report, where Tagging Reality was first coined

First published in the 2012 Non-Obvious Trend Report →

Trend Longevity Rating

D Graded D in 2026 ·
a prediction that mostly did not come to pass

How this trend held up

The prevalent use of QR codes and tags that mapped reality to the online world seemed in 2012 as if it would be huge, but the trend never materialized as originally predicted.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

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