Trend Longevity Rating
B
Graded B in 2026 ·
a strong prediction that largely held up
a strong prediction that largely held up
How this trend held up
Marketing continues to evolve away from promotion and to incorporate lessons from sales, innovation, research, data, and more, which leads to marketers' reluctance about what to call themselves.
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
