Trend Longevity Rating
B
Graded B in 2026 ·
a strong prediction that largely held up
a strong prediction that largely held up
How this trend held up
This trend reflected a dramatic growth in how nonprofits and charities used digital tools. While this has continued, the efforts are more commonplace and less of a "redefinition."
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
