Trend Longevity Rating
B+
Graded B+ in 2026 ·
a strong prediction that largely held up
a strong prediction that largely held up
How this trend held up
Though the book is still excellent, the name was too limiting to describe the scope of this trend-but the idea that marketing is (and should be) a melting pot for multidisciplinary thinking continues.
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
