Innovation Envy

Trend Longevity Rating

How this trend held up

This was perhaps the most popular trend of the 2019 report, inspiring corporate leaders to launch internal initiatives to ensure they weren't engaging in some Innovation Envy themselves.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

Where It Led

This trend evolved into a megatrend.

In 2020, Innovation Envy was identified as one of the past trends that evolved into the megatrend Flux Commerce: As the lines between industries erode, how we sell and buy anything changes constantly, leading to a continual disruption of business models, distribution channels, consumer expectations and even innovation itself.