Everyday Stardom

Trend Longevity Rating

How this trend held up

As companies use big data to personalize experiences and revamp customers' experience, consumers' expectations rise, sometimes verging on the impossible.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

Where It Led

This trend evolved into a megatrend.

In 2020, Everyday Stardom was identified as one of the past trends that evolved into the megatrend Amplified Identity: As individualism rises globally, people are carefully cultivating how they are perceived both online and offline, chasing stardom, and making themselves vulnerable to criticism in the process.