First Coined In 2011 Essential Integration trend icon

Essential Integration

Marketers' biggest problem continues to be integrating efforts, which can be hard with few good examples. Yet the biggest successes feature a new level of integration that is still rare in the marketing world.

The 2011 Non-Obvious Trend Report, where Essential Integration was first coined

First published in the 2011 Non-Obvious Trend Report →

Trend Longevity Rating

B Graded B in 2026 ·
a strong prediction that largely held up

How this trend held up

During the past four years, integration becomes an even greater issue and daily struggle for marketers. With more tools and platforms to assist, this has become less of a trend and more of a standard practice.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

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