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First Coined In 2015 Engineered Addiction trend icon

Engineered Addiction

Greater understanding of the behavioral science behind habit formation leads to more designers and engineers intentionally creating addictive experiences that capture consumers' time, money, and loyalty.

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The 2015 Non-Obvious Trend Report, where Engineered Addiction was first coined

First published in the 2015 Non-Obvious Trend Report →

Trend Longevity Rating

A Graded A in 2026 ·
an exceptional prediction that grew more true over time

How this trend held up

If you consider the growth of everything from packaged foods to fantasy sports, this trend is central to how experiences can be engineered to be irresistible whether they are good for us or not.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

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