First Coined In 2016 E-mpulse Buying trend icon

E-mpulse Buying

Despite fears that the e-commerce might kill impulse buying, real-time marketing and smart interfaces entice consumers to make split-second emotional buying decisions online as well.

The 2016 Non-Obvious Trend Report, where E-mpulse Buying was first coined

First published in the 2016 Non-Obvious Trend Report →

Trend Longevity Rating

A Graded A in 2026 ·
an exceptional prediction that grew more true over time

How this trend held up

As the sophistication of e-commerce grows, online selling is offering more opportunities to encourage impulse buys through upselling, retargeting, bundling, and many other techniques.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

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