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First Coined In 2011 Culting of Retail trend icon

Culting of Retail

The best retailers create passionate users who not only buy products, but also rave about their experiences. They inspire their social networks to try for themselves.

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The 2011 Non-Obvious Trend Report, where Culting of Retail was first coined

First published in the 2011 Non-Obvious Trend Report →

Trend Longevity Rating

A Graded A in 2026 ·
an exceptional prediction that grew more true over time

How this trend held up

The rise of social media enables a continued cult-like belief in brands and a willingness from fans to not only spend money on products and services, but also act as an ambassador for the brand.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

Where It Led

This trend evolved into a megatrend.

In 2020, Culting of Retail was identified as one of the past trends that evolved into the megatrend Attention Wealth: In the information economy, our attention is our most valuable resource, leading us to be more skeptical of those who manipulate us to get it, and instead seek out and trust those who communicate in more authentic ways.

Explore The Attention Wealth Megatrend →

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