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First Coined In 2011 Crowdsourced Innovation trend icon

Crowdsourced Innovation

Brands turn to crowdsourced platforms to collect ideas from consumers in exchange for the reward of recognition, financial earning, and simply being heard by the brands they purchase from every day.

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The 2011 Non-Obvious Trend Report, where Crowdsourced Innovation was first coined

First published in the 2011 Non-Obvious Trend Report →

Trend Longevity Rating

C+ Graded C+ in 2026 ·
a partial prediction that evolved differently than expected

How this trend held up

The growth of platforms for idea generation to problem solving continue, but the original narrow brand-oriented focus of this trend failed to account for other types of marketplaces.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

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