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First Coined In 2012 Corporate Humanism trend icon

Corporate Humanism

Companies find their humanity as they create more consumer-friendly policies and practices, spend more time listening to customers, and encourage employees to represent them in public.

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The 2012 Non-Obvious Trend Report, where Corporate Humanism was first coined

First published in the 2012 Non-Obvious Trend Report →

Trend Longevity Rating

A Graded A in 2026 ·
an exceptional prediction that grew more true over time

How this trend held up

This may be the most enduring of all the trends we have predicted over the past nine years as we constantly see new examples of companies finding their humanity and avoiding facelessness.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

Where It Led

This trend evolved into a megatrend.

In 2020, Corporate Humanism was identified as one of the past trends that evolved into the megatrend Human Mode: Tired of technology that isolates us from one another, people seek out and place greater value on physical, authentic and “unperfect” experiences designed with empathy and delivered by humans.

Explore The Human Mode Megatrend →

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