First Coined In 2012 Charitable Engagement trend icon

Charitable Engagement

More charities rethink their focus on quick donations and instead promote participation through gaming and other methods of behavioral engagement.

The 2012 Non-Obvious Trend Report, where Charitable Engagement was first coined

First published in the 2012 Non-Obvious Trend Report →

Trend Longevity Rating

B Graded B in 2026 ·
a strong prediction that largely held up

How this trend held up

While charities and nonprofits find more ways to engage donors , the predicted focus on participation hasn't really overtaken the breakdown between short-term fundraising and longer-term engagement.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

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