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First Coined In 2016 B2Beyond Marketing trend icon

B2Beyond Marketing

(Originally curated 2016) B2B brands use non-traditional methods to embrace their humanity and reach decision makers along with a broader audience.

This trend was curated in the 2016 and 2019 editions of the Non-Obvious Trend Report.

Download The Full 2016 Report Free ↓ Read A Book Excerpt
The 2016 Non-Obvious Trend Report, where B2Beyond Marketing was first coined

First published in the 2016 Non-Obvious Trend Report →

Trend Longevity Rating

B Graded B in 2026 ·
a strong prediction that largely held up

How this trend held up

This was one of those frustrating trends that was well predicted and quantifiably true, yet it struggled to accelerate because of the resistance so many B2B brands have to different thinking.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

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