First Coined In 2011 App-fication of the Web trend icon

App-fication of the Web

As more innovative apps let consumers bypass the web for transactions and leisure, many activities from online banking to online shopping will shift to apps instead of the Internet.

The 2011 Non-Obvious Trend Report, where App-fication of the Web was first coined

First published in the 2011 Non-Obvious Trend Report →

Trend Longevity Rating

D Graded D in 2026 ·
a prediction that mostly did not come to pass

How this trend held up

Apps have grown dramatically, but the idea of doing everything through apps never happened. Instead, responsive design has made it more important to allow anyone to use any size screen on any device.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

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