Anti-Stereotyping

Trend Longevity Rating

How this trend held up

We continue to see new stories that help us re-evaluate people, see gender as fluid, and generally challenge our long-held assumptions about identity and a blurring of what were once distinct lines.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

Where It Led

This trend evolved into a megatrend.

In 2020, Anti-Stereotyping was identified as one of the past trends that evolved into the megatrend Ungendering: Traditional gender divisions and labels are getting replaced with a more fluid understanding of gender identity, forcing a reevaluation of how we see employees, customers, brands and one another.