First Coined In 2011 Addictive Randomness trend icon

Addictive Randomness

Brands increasingly will use the addictive power of random content to engage consumers. This will lead to more campaigns where consumers can add content to a central archive to browse.

The 2011 Non-Obvious Trend Report, where Addictive Randomness was first coined

First published in the 2011 Non-Obvious Trend Report →

Trend Longevity Rating

D Graded D in 2026 ·
a prediction that mostly did not come to pass

How this trend held up

While this idea might still be used selectively in campaigns, it is a good example of the sort of trend that we predicted early on that really should have been nothing more than an ingredient in a broader trend.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

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