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First Coined In 2019 Strategic Spectacle trend icon

Strategic Spectacle

Brands and creators intentionally use spectacles to capture attention and drive engagement.

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The 2019 Non-Obvious Trend Report, where Strategic Spectacle was first coined

First published in the 2019 Non-Obvious Trend Report →

Trend Longevity Rating

A Graded A in 2026 ·
an exceptional prediction that grew more true over time

How this trend held up

The use of spectacles continues to grow as a trend. The difficulty of capturing attention factored significantly into the definition of megatrend Attention Wealth.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

Where It Led

This trend evolved into a megatrend.

In 2020, Strategic Spectacle was identified as one of the past trends that evolved into the megatrend Attention Wealth: In the information economy, our attention is our most valuable resource, leading us to be more skeptical of those who manipulate us to get it, and instead seek out and trust those who communicate in more authentic ways.

Explore The Attention Wealth Megatrend →

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