AboutTrendsBook AwardsSpeakingPodcastInsightsExperiencesPublicationsSubscribe
First Coined In 2013 Shoptimization trend icon

Shoptimization

The proliferation of smart phones, new mobile apps, and startups lets consumers optimize and enhance the process of shopping for anything online and off.

Download The Full 2013 Report Free ↓
The 2013 Non-Obvious Trend Report, where Shoptimization was first coined

First published in the 2013 Non-Obvious Trend Report →

Trend Longevity Rating

A Graded A in 2026 ·
an exceptional prediction that grew more true over time

How this trend held up

Shopping experiences are optimized as retailers in all categories develop better mobile-enabled interfaces, smarter kiosks, easy-to-use apps, and a faster one-button checkout process.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

Keep Exploring

Part of the non-obvious
trend collection.

Browse The Full Collection → See The 2013 Report
Rohit Bhargava delivering a keynote

Want To Use These Trends?

Book A Trend Keynote Or Workshop!

Bring this trend and more to your group with a customized keynote presentation or workshop session with Rohit Bhargava. Non-Obvious Thinkers win the future. Let’s explore how we can help you do this for yourself.

Learn More & Check Availability

Want More Non-Obvious Ideas?

Join 25K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.