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First Coined In 2017 Self-Aware Data trend icon

Self-Aware Data

As technology advances, algorithms and artificial intelligence make real-time analysis so fast that it can move from input to insight to action all on its own.

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The 2017 Non-Obvious Trend Report, where Self-Aware Data was first coined

First published in the 2017 Non-Obvious Trend Report →

Trend Longevity Rating

A- Graded A- in 2026 ·
an exceptional prediction that grew more true over time

How this trend held up

In contrast to our more alarmist trends of Data Overflow and Data Pollution, this trend suggests data might create value by analyzing itself-something that is showing signs of happening.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

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