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First Coined In 2013 Powered by Women trend icon

Powered by Women

Business leaders, pop culture, and ground-breaking new research intersect to prove that our ideal future will be led by strong and innovative women working on the front lines.

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The 2013 Non-Obvious Trend Report, where Powered by Women was first coined

First published in the 2013 Non-Obvious Trend Report →

Trend Longevity Rating

A Graded A in 2026 ·
an exceptional prediction that grew more true over time

How this trend held up

As women take increasingly prominent roles in business and culture, this trend remains a powerful force. It was the precursor to a popular 2017 trend, Fierce Femininity.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

Where It Led

This trend evolved into a megatrend.

In 2020, Powered by Women was identified as one of the past trends that evolved into the megatrend Ungendering: Traditional gender divisions and labels are getting replaced with a more fluid understanding of gender identity, forcing a reevaluation of how we see employees, customers, brands and one another.

Explore The Ungendering Megatrend →

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