Lured by the promise of big data, organizations segment audiences too narrowly and unintentionally end up abandoning large groups of potentially lucrative customers.
Trend Longevity Rating
While businesses frequently and unnecessarily narrow their audience, in many cases it has not raised the major issues or challenges that we initially predicted.
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
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