Muddled Masculinity

Trend Longevity Rating

How this trend held up

There have been continual signs since publishing this trend that the confusion is getting more pronounced and in some cases leading to significant re-evaluations of self-identity from men.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

Where It Led

This trend evolved into a megatrend.

In 2020, Muddled Masculinity was identified as one of the past trends that evolved into the megatrend Ungendering: Traditional gender divisions and labels are getting replaced with a more fluid understanding of gender identity, forcing a reevaluation of how we see employees, customers, brands and one another.