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First Coined In 2017 Moonshot Entrepreneurship trend icon

Moonshot Entrepreneurship

A new generation of entrepreneurs is thinking beyond profit and placing social impact, not financial performance, at the center of their organizations' missions.

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The 2017 Non-Obvious Trend Report, where Moonshot Entrepreneurship was first coined

First published in the 2017 Non-Obvious Trend Report →

Trend Longevity Rating

A Graded A in 2026 ·
an exceptional prediction that grew more true over time

How this trend held up

The world's problems remain complex, and entrepreneurs generate social impact and fill the gap left by ineffective governments. This trend also inspired the trend of Good Speed from the 2019 report.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

Where It Led

This trend evolved into a megatrend.

In 2020, Moonshot Entrepreneurship was identified as one of the past trends that evolved into the megatrend Purposeful Profit: As consumers and employees demand more sustainable and ethical practices from businesses, companies respond by adapting products, taking stands on issues, and putting purpose first.

Explore The Purposeful Profit Megatrend →

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