First Coined In 2013 Micro-innovations trend icon

Micro-innovations

Thinking small becomes popular as seemingly insignificant adjustments to features or benefits create significant added value.

The 2013 Non-Obvious Trend Report, where Micro-innovations was first coined

First published in the 2013 Non-Obvious Trend Report →

Trend Longevity Rating

A- Graded A- in 2026 ·
an exceptional prediction that grew more true over time

How this trend held up

The focus on making incremental changes to products in ways that can deliver ongoing value continues to drive many companies to innovate in small, sometimes hard-to-notice but still measurable ways.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

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