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First Coined In 2018 Human Mode trend icon

Human Mode

As automation increases, people hungry for more personal and authentic experiences begin to put a premium on advice, services, and interaction involving actual humans.

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The 2018 Non-Obvious Trend Report, where Human Mode was first coined

First published in the 2018 Non-Obvious Trend Report →

Trend Longevity Rating

A Graded A in 2026 ·
an exceptional prediction that grew more true over time

How this trend held up

While automation grows, we will see a rise in the importance of human interactions and a continued willingness to pay a premium in order to have a real person help you in real life.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

Where It Led

This trend evolved into a megatrend.

In 2020, Human Mode was identified as one of the past trends that evolved into the megatrend Human Mode: Tired of technology that isolates us from one another, people seek out and place greater value on physical, authentic and “unperfect” experiences designed with empathy and delivered by humans.

Explore The Human Mode Megatrend →

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