First Coined In 2013 Human Banking trend icon

Human Banking

Aiming to change years of growing distrust, banks finally uncover their human side by taking a more authentic approach to services and developing real relationships with customers.

The 2013 Non-Obvious Trend Report, where Human Banking was first coined

First published in the 2013 Non-Obvious Trend Report →

Trend Longevity Rating

B Graded B in 2026 ·
a strong prediction that largely held up

How this trend held up

Recurring financial crises and immoral activities underscore the importance of this trend, but growing inequality and continued distrust of banks remain hard to overcome.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

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