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First Coined In 2013 Healthy Content trend icon

Healthy Content

Health care organizations feel pressure to create more useful and substantial health content to satisfy increasingly empowered patients who are skeptical of messages delivered in other ways.

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The 2013 Non-Obvious Trend Report, where Healthy Content was first coined

First published in the 2013 Non-Obvious Trend Report →

Trend Longevity Rating

A Graded A in 2026 ·
an exceptional prediction that grew more true over time

How this trend held up

The wealth of content about health online has exploded, as has the volume of credible and authoritative health care organizations publishing and sharing this content in multiple formats online.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

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