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First Coined In 2019 Good Speed trend icon

Good Speed

The urgency of the problems facing humanity is inspiring corporations, entrepreneurs, and individuals to find ways of doing good and generating results more quickly.

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The 2019 Non-Obvious Trend Report, where Good Speed was first coined

First published in the 2019 Non-Obvious Trend Report →

Trend Longevity Rating

A Graded A in 2026 ·
an exceptional prediction that grew more true over time

How this trend held up

More examples appear of good being done by entrepreneurs and large brands alike as they feel the urgency to make an impact and share it with conscientious consumers who care.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

Where It Led

This trend evolved into a megatrend.

In 2020, Good Speed was identified as one of the past trends that evolved into the megatrend Purposeful Profit: As consumers and employees demand more sustainable and ethical practices from businesses, companies respond by adapting products, taking stands on issues, and putting purpose first.

Explore The Purposeful Profit Megatrend →

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