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First Coined In 2019 Enterprise Empathy trend icon

Enterprise Empathy

Empathy becomes a driver of innovation and revenue as well as a point of differentiation for products, services, hiring, and experiences.

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The 2019 Non-Obvious Trend Report, where Enterprise Empathy was first coined

First published in the 2019 Non-Obvious Trend Report →

Trend Longevity Rating

A Graded A in 2026 ·
an exceptional prediction that grew more true over time

How this trend held up

An evolution from Virtual Empathy, this trend was written to encompass the many businesses now using empathy as a competitive advantage far beyond tech firms pioneering Virtual Reality experiences.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

Where It Led

This trend evolved into a megatrend.

In 2020, Enterprise Empathy was identified as one of the past trends that evolved into the megatrend Human Mode: Tired of technology that isolates us from one another, people seek out and place greater value on physical, authentic and “unperfect” experiences designed with empathy and delivered by humans.

Explore The Human Mode Megatrend →

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