First Coined In 2017 Deep Diving trend icon

Deep Diving

While brands compete for our shrinking attention spans with more content than ever, many people prefer to go all in on the topics and experiences that truly capture their interest.

The 2017 Non-Obvious Trend Report, where Deep Diving was first coined

First published in the 2017 Non-Obvious Trend Report →

Trend Longevity Rating

A Graded A in 2026 ·
an exceptional prediction that grew more true over time

How this trend held up

People still find enjoyment in content and storytelling that takes them deep into interesting topics. Podcasts, investigative journalism, immersive film, and other long-form experiences continue to be appealing.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

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