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Non-Obvious Crash Courses

The Crash Course In Publishing & Book Marketing

Learn about writing, editing, publishing and marketing from over 50 interviews with real industry experts, hosted by author, publisher and marketer Rohit Bhargava.

Buy Lifetime Access · Exclusive 80% Discount → See The Full Curriculum ↓
60+Video Lessons
50+Expert Interviews
11Modules
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Hi, I’m Rohit!

I am an author, publisher, marketer and your host for this Non-Obvious Crash Course in Book Publishing & Marketing.

In this course you’ll find more than 60 video lessons featuring interviews with publishing industry experts on everything you ever wanted to know about publishing, from finding a publisher to editing to cover design to marketing strategy to printing.

What Will You Learn?

The Most Complete Publishing Course On The Internet

Whether you just landed a publisher or are just starting your book, this course walks you through everything you need to know. Three things make this course different:

1
+47

Featuring Industry Insiders

This is a course that has real advice from pros within the publishing industry via more than 50 interviews.

2
“

Like having a coffee with the experts.

Beyond Frameworks

Rather than creating frameworks, this course shares advice as if you’re having a coffee with the experts.

3
  • Choose your publisher
  • Write, edit & design
  • Launch & market
  • Hit the bestseller list

Start to Finish

From choosing a publisher to hitting a bestseller list, we step through everything authors need to know.

Testimonials

What They Are Saying

Michael Port

“This is an EVERYTHING-YOU-EVER-WANTED-TO-KNOW-ABOUT BOOK PUBLISHING-AND-MARKETING kind of course.”

Michael Port

NYT & WSJ Bestselling Author

Henna Pryor

“This might be the most powerful set of resources… housed in one place that I have ever seen.”

Henna Pryor

Author, Speaker & Executive Coach

The Full Curriculum

11 modules. Every step
of the journey.

Every lesson is listed below, including who teaches it and how long it runs. New lessons keep getting added, and lifetime access includes all of them.

01

Publishing Basics & What Publishers Are Looking For

  • How to Select the Right Publishing Model8:05
  • How to Find a Publisher with Lee Constantine18:10
  • Writing a Book Proposal That Sells with Josh Bernoff26:21
02

Book Branding, Cover Design and Interior Layout

  • Introduction to Book Branding & Cover Design6:51
  • How to Pick a Cover Designer4:27
  • How to Write a Cover Design Brief8:10
  • How To Craft the Right Title & SubtitleComing Soon
  • The Best Book Titles of the Year 2020-202213:14
  • The Best Book Cover Designs of the Year 2020-202213:15
03

Writing and Editorial Advice & Techniques

  • Types of Editors and How to Select4:17
  • How to Structure and Outline Nonfiction Books2:29
  • How to Create and Use Editorial Workflows4:33
  • How To Find and Work the Best Ghostwriter with Nate Roberson28:59
04

Planning Your Book Marketing Strategy

  • An Introduction to Book Marketing Strategy3:21
  • Case Study: Non-Obvious Megatrends #1 WSJ Bestseller Launch37:47
  • How to Make Your Book Marketing Enchanting with Guy Kawasaki35:24
  • 1001 Ways to Market Your Book with John Kremer29:27
  • Book Awards: Are They Worth the Effort?4:39
  • Taking Control of Your Book Marketing with Peter Shankman16:43
  • How To Create a Winning Book Marketing Strategy with Clay Hebert20:43
  • Using Infomercials To Sell 1 Million Books with Mike Alden40:52
05

Getting PR and Media Attention for Your Book

  • How to Select the Right PR Team and Strategy6:16
  • How to Generate Media and Publicity with Mark Fortier18:31
  • How To Use Virtual Events & Experiences with Aba Kwawu18:32
  • What NY Times Editors Are Looking for in Op-Eds with Trish Hall22:41
  • How Podcasters Decide Which Books to Feature with Douglas Burdett20:51
  • How To Write for High Profile Publications with Dorie Clark27:26
06

Using Digital Platforms to Promote Your Book

  • Introduction To Social Media Strategy5:29
  • How to Use Social Media to Reach Readers with Laura Gassner Otting25:45
  • How to Present Your Book and Get Paid For Keynotes with Michael Port40:14
  • Everything You Should Know about Book Websites & Landing PagesComing Soon
  • How to Build Your Personal Brand with Kai D. Wright19:06
  • How to Engage Social Media Influencers with Nick Hutchison18:52
07

Everything You Need to Know about the Bestseller Lists

  • Should You Set a Goal To Hit a Bestseller List?1:03
  • The Facts and Myths Behind Bestseller Lists with David Moldawer24:31
  • How to Get Your Book on National Bestseller Lists with Michael Drew52:21
08

Book Reviews, Book Clubs, and Getting People to Actually Read Your Book

  • How to Use Industry Book Reviews with Karen Schechner12:31
  • How to Get Over 100 Meaningful Amazon Reviews14:38
  • Why People Actually Read Business Books with Charlene Li17:08
  • How To Create a Community Around Your Book with Pam Slim15:27
  • How To Promote Your Book With Book Clubs with Nancy Brown19:09
09

Understanding Metadata, How the Industry Works, and Why It Matters

  • The Basics of Book Metadata and Why It Matters with John Warren26:34
10

Working with Bookstores, Libraries, and Book Festivals

  • How to Work with Independent Bookstores with Kelly Estep11:44
  • How Authors Can Work with Book Festivals with Joy Pope15:00
  • Working with Bookshop.org to Sell Books with Andy Hunter22:21
11

Audio Books and Foreign Rights

  • Everything You Need to Know about Audio Books with Tom Webster23:27
  • How to Sell Foreign Translation Deals with Marleen Seegers22:34
  • How To Narrate Your Own Book with Sean Pratt30:33

Try Before You Buy

Not Sure This Course
Is For You?

Watch two full sample lessons below to see exactly the type of content you will find inside the course, from branding your book to building your speaking career after it launches.

Sample Lesson · Book Branding & Cover Design
Sample Lesson · How To Get Paid As A Keynote Speaker

Lifetime Access

One price. Yours forever.

  • 60+ video lessonsEvery module, interview and case study, streamable on demand.
  • 50+ expert interviewsPublishers, editors, publicists, designers, podcasters and bestselling authors.
  • Lifetime accessPay once, own it forever. Every future lesson added to the course is included.
  • No upsellsNo subscription, no locked bonuses, no premium tier. This is the whole thing.
$1,249 80% Off Special Discount For Non-Obvious Readers Use Code: NONOBVIOUSNATION One-Time Payment
Buy Lifetime Access For $249 →
Rohit Bhargava

Your Host

Learn from someone who has actually done it.

Rohit Bhargava has sat on every side of the publishing table: as the #1 Wall Street Journal bestselling author of ten books, as the founder of Ideapress Publishing, and as a marketer who spent 15 years leading strategy at two of the largest agencies in the world. The case study on the bestselling launch of Non-Obvious Megatrends comes straight from his own campaign.

For every topic he has not lived firsthand, he interviews someone who has: the publicists, editors, cover designers, podcasters and bestseller-list insiders who make books work.

More On The Way

More crash courses
are coming.

Publishing & Book Marketing is the first Non-Obvious Crash Course, and more are in the works. Join the newsletter to hear when the next one opens, or bring the learning to your team live in the meantime.

Get Notified First → See The Live Workshops

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