First Coined In 2013 Branded Inspiration trend icon

Branded Inspiration

Brands create awe-inspiring moments, innovative ideas, and dramatic stunts to capture attention and sometimes demonstrate their values to the world.

The 2013 Non-Obvious Trend Report, where Branded Inspiration was first coined

First published in the 2013 Non-Obvious Trend Report →

Trend Longevity Rating

B Graded B in 2026 ·
a strong prediction that largely held up

How this trend held up

While this trend was about using big moments for inspiration, we continue to see a reliance on stunts to attract attention, an idea also reflected in our Strategic Spectacle trend from 2019.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

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