Authentic Fameseekers

Trend Longevity Rating

How this trend held up

Influencers continue to be a force online, but their constant quest to capture our attention is leading to fatigue with their supposed authenticity and diverting attention elsewhere.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

Where It Led

This trend evolved into a megatrend.

In 2020, Authentic Fameseekers was identified as one of the past trends that evolved into the megatrend Amplified Identity: As individualism rises globally, people are carefully cultivating how they are perceived both online and offline, chasing stardom, and making themselves vulnerable to criticism in the process.