How It All Started
The fifteen-year story behind the company, from a frustration with lazy trend predictions to a bestselling series, a book awards program and a global community.
The Non-Obvious™ Company
Read more about our co-founders and how their work inspired the creation of the Non-Obvious Company.
Co-Founder, Non-Obvious Company
Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the 3-time WSJ bestselling author of ten books on marketing, innovation, trends and the future including his #1 bestseller Non-Obvious Megatrends. Rohit has been invited as a “non-boring” keynote speaker to events in 32 countries. He is also an adjunct professor of storytelling at Georgetown University.
Co-Founder, Non-Obvious Company
Chhavi Arya Bhargava is Co-Founder of the Non-Obvious Company, leading business operations, marketing, and live experiences, and overseeing final production on every book and learning program the company publishes. A former elementary school teacher who introduced Canada’s first multicultural curriculum on diversity and inclusion, she is also the award-winning author of A Kids Book About Diwali and Co-Founder of Ideapress Publishing.
The fifteen-year story behind the company, from a frustration with lazy trend predictions to a bestselling series, a book awards program and a global community.
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