The Non-Obvious™ Company
The World Needs
More Non-Obvious
Thinking.
We help leaders be more open-minded, see what others miss and be more interesting.
The Non-Obvious™ Company
We help leaders be more open-minded, see what others miss and be more interesting.
About Our Work
Keynote Speaking
Do you need a speaker that can help your audience be more innovative and anticipate the future? For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations.
Learn More →
Workshops
Customized workshops on trend curation, innovative thinking and storytelling, built around the signature Haystack Method for spotting the patterns others miss. Delivered in person or virtually, for leadership offsites, team trainings and everything in between.
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Non-Obvious Trends
The bestselling Non-Obvious Trends series ran for ten annual editions and culminated in Non-Obvious Megatrends, a Wall Street Journal and USA Today bestseller. Explore the full collection of curated trends, see how the predictions held up over time and download past reports for free.
Explore The Trends →
The Non-Obvious Book Awards
No categories. No entry fees. Every submitted book actually read by our review team. Since 2014 the awards have honored more than 825 books. Explore a decade of winners, shortlists and 100-book longlists, plus curated best-books lists for every kind of reader.
Explore The Awards →
The New Book · Out 20 October 2026
Future Words is a non-obvious glossary of 100 of the most important terms that do not exist yet, but soon will. Written by Rohit Bhargava and Henry Coutinho-Mason, it is a field guide to the ideas that will shape the next decade.
Non-Obvious Thinking
The bestselling book from Rohit Bhargava and Ben duPont teaches the four-step SIFT method to create more space, uncover insights, focus your ideas and craft the twist. Endorsed by legendary thinkers from Tony Robbins to Adam Grant, and read in under two hours.
Learn The SIFT Method →
The Non-Obvious Insights Newsletter
Every Thursday, more than 25,000 readers get the five or six most fascinating stories they missed that week, curated from hundreds of sources with a quick take on why each one matters.
The Non-Obvious Show Podcast
On The Non-Obvious Show, Rohit sits down with groundbreaking thinkers, authors and unconventional experts. Each conversation is built around a single big idea that will shift your perspective, in under thirty minutes.
Listen In →Non-Obvious Live Experiences
Networking is broken, but we all still need to connect. Our signature gathering replaces small talk with a single question: what’s one non-obvious thing about yourself? Host one at your next event, or explore all of our live experiences, from the Non-Obvious House to the Pajama Party.
Want More Non-Obvious Ideas?
The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.
One email every Thursday. No spam, unsubscribe anytime.
The Non-Obvious Insights Newsletter
The most interesting stories of the week, and why they matter. Join more than 25,000 readers.
One email every Thursday. No spam, unsubscribe anytime.
