The Non-Obvious Show · Episode 78
with Nir Eyal
Explore the fascinating insights into human perception, beliefs, and the power of persistence with Nir Eyal, author of Beyond Belief. Discover how our brain's predictive processing shapes reality, how beliefs influence behavior, and how anyone can unlock hidden potential.
Nir Eyal writes and consults on behavioral design and is the author of Hooked, Indistractable and Beyond Belief. He formerly lectured at Stanford's Graduate School of Business and studies how products shape habits and how people can reclaim their attention.
nirandfar.com ↗
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