The Non-Obvious Show · Episode 75
How Under Armour Is Rediscovering Their Identity
with Kevin Plank
The Non-Obvious Show · Episode 75
with Kevin Plank
Kevin Plank, founder of Under Armour, shares his journey from humble beginnings to building a global sports apparel brand. He discusses leadership lessons, brand identity, innovation, and the importance of resilience and purpose.
Kevin Plank is the founder, president and CEO of Under Armour, the sportswear company he started in 1996 and returned to lead in April 2024. He is known for creating the performance apparel category and for refocusing the brand on athletic performance.
about.underarmour.com ↗
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