The Non-Obvious Show · Episode 5
The Death of Common Sense
with Martin Lindstrom
The Non-Obvious Show · Episode 5
with Martin Lindstrom
What has caused the death of common sense? Martin Lindstrom is a bestselling author, consumer branding expert, and named one of TIME Magazine's "World's 100 Most Influential People." He's the founder and chairman of Lindstrom Company, the world's leading brand & culture transformation group, with clients such as Seth Godin and Tyra Banks. His latest book, The Ministry of Common Sense, is a Wall Street Journal Bestseller and a humorous yet practical guide to ridding ourselves — and our companies — of bureaucratic red tape. In this episode, Martin Lindstrom discusses how empathy is dying, the benefits of consumer insight, and why he feels the best solution is for more organizations and governments around the world should create a ministry of common sense.
Martin Lindstrom is founder and chairman of Lindstrom Company and the author of books including Buyology, Small Data and The Ministry of Common Sense. He advises companies on brand and culture transformation, and writes about the bureaucracy that drives common sense out of organisations.
martinlindstrom.com ↗
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